WebMa is an analytical marketing agency with more than 18+ years of experience. We are not just managing your ad account but instead provide a full-funnel digital marketing strategy, which will help engage your audiences in meaningful ways.
We are the perfect fit if you desire:
Our cohesive team is a synergy of account managers, tech-savvy nerds, and strategic consultants who seamlessly collaborate to ensure your project's triumph. We achieve business success with our clients, leveraging our unique skills and expertise in digital marketing.
COMPANY STATS
We are…
WebMa Analytical Marketing was founded among the first performance marketing agencies in the CEE region in 2005. Moreover we are in the top 3% of Google Partners worldwide, but we do so much more than just performance marketing…
We help our clients
- Understand their online market and the competitor landscape
- Identify short- and long-term opportunities
- Drive customer acquisition and build loyalty
- And of course, achieve business goals
WebMa clients experience on average 7x-15x ROI on every cent they invest in digital marketing projects while working with us.
Sounds interesting?
We are really meant to be together, if…
YOU PLAY FAIR AND BELIEVE ONLY IN WIN-WIN BUSINESSES
IF YOU LIKE OPEN AND HONEST COMMUNICATION
YOU DON’T BELIEVE IN FREE LUNCH, BUT HARD WORK
What can you expect from us?
OUR PHILOSOPHY IS SIMPLE:
HAPPY CUSTOMERS + HAPPY TEAM = HAPPY AGENCY
Customized solutions
Responsibility instead of excuses
Transparency
Commitment to Excellence
Ensuring Team Resilience: A Key to Success
Global markets experience
Lead generation program
We build reliable and scalable demand generation programs based on data and expertise that attract, engage, convert, and nurture qualified leads. Driving more qualified leads at a lower acquisition cost! Digital Strategy creation and execution is done by our dedicated senior team.
eCommerce program
Do you want to scale up your ecommerce business with the highest possible ROAS? Have a look at our complex solution for ecommerce businesses, which helps maximize the business potential and lifetime value of your customers.
Research and Discovery
- 1st party Data audit
- Competitor landscape
- Trend analyses
- Keywords research
- Consumer Insights
Strategy
- Business objectives sync – KPI set
- Audiences – Buyer Personas
- Value proposition
- Content & social marketing strategy
- Detailed action plan
Framework & Implementation
- Websites – landing pages
- Measurement
- Campaign strategy
- Content
- Marketing automation
Lifecycle marketing
- Email marketing
- Marketing automation
- Visitor retention strategy
- Brand building and loyalty
Data & Reporting
- Data and measurement audit
- Google Analytics setup
- Tag management services
- Data studio reporting
Traffic
- Paid search
- Paid social
- SEO
- Video
- Social
Conversion rate optimization
- UX/ usability testing and validation
- A/B testing
- CTA testing
- Content optimization
Consultative services
- Ongoing consultations
- In-house training
- 1-2-1 training
- PPC training
- Analytics training
Clients, who trusted us….
Complex marketing strategy
Nissan - Grand Automotive Ltd.
Increase B2B lead nr.
B Consulting Ltd.
Revenue and ROAS increase for webshop
Grandopet Zrt.
WEBMA CASE STUDY
Increasing B2B leads by conversion-based bidding strategies for B Consulting Ltd.
Background:
B Consulting Ltd. provides complex security services for B2B companies: from design to implementation, they undertake the complete construction of biometric access control systems and time systems, as well as asset protection systems. The company approached WebMa with the aim of increasing the number of inquiries compared to the previous year’s results.
Approach:
First, we examined which were the entry products: most of the company’s inquiries came from the access control system and work time registration system. Because of that we focused on these services in the first etap. (Also due to the possibility of upsell.) We set the bidding strategy of the campaigns to conversion-based optimization in order to ensure that the system shows the ads to the most valuable users. The conversion-based strategy required a new type of keyword strategy: on one hand, we narrowed down the number of keywords, and on the other hand, we uploaded the keywords which were generating the most inquiries with broad match type. In the past, using broad match type keywords could pose a risk due to appearing on irrelevant terms, but Google’s intelligent bidding strategies can already handle these keywords excellently and now most requests for proposals come from them.
Results:
November 2019 – end of January 2020 compared to the same period of the previous year: 31.18% increase in the number of conversions, 51.55% increase in the conversion rate, and the cost of conversion decreased by 16.68%.
31% Increase in the number of conversions51% Increase in the conversion rate16% Decrease in the cost of conversion
WEBMA CASE STUDY
Driving as many car sales as possible for Nissan with complex marketing strategy
Background:
Our client is Grand Automotive Ltd, managing the import and distribution of Nissan products in Hungary, Czech Republic and Slovakia. They mainly used traditional media appearances (offline TV, radio, Programmatic and outdoor) and for Q1 2020 an outdoor campaign was planned in sight – but the lockdown caused by Covid made the offline channels and communication irrelevant. They needed a more effective channel and a new marketing strategy to reach the target group closest to the purchase decision and generate as many car sales as possible in a cost-effective and measurable way.
Approach:
We started with strategy workshops – using the see-think-do-care framework – and based on this we re-planned the whole online presence and campaign strategy. We set up a very segmented campaign structure, where we used all relevant Ads networks and products. Defined a detailed audience map with customer needs, a conversion funnel with different micro and macro conversions. However we couldn’t stop here, as the final sales happen in dealerships, we had to find a way to monitor these final KPIs in order to measure the campaign efficiency more accurately.
We dug deep into the data and we realized that a high proportion of customers prefer to contact directly with the dealerships, who won’t send a contact form but prefer a call/direct email or a personal visit. We defined a virtual high-potential segment by the following criterias: visited at least 3 times the website, executed at least 2 micro conversions (download pricelist, configure car, etc) and exited the website either on the stock car page or dealership locator – where they could find all the contact details. To make the process more measurable and provide a better customer experience, Nissan started its own customer call centre – Hello Nissan. We used a marketing automation tool on the website to direct visitors to contact Hello Nissan and of course built this message into all the ad copies as well.
Results:
We examine Hungarian Google Ads campaigns from 6th July to 20th October, 2020. During this period we spent around the same amount as the previous agency (budget is confidential). All the results got better after we started Google Ads campaigns:
- 236 form submissions (increased by 1242%)
- 6652 dealer interactions (increased by 678%)
- 4362 car brochure downloads (increased by 286%)
- 43 695 pricelist downloads (increased by 235%)
As for the Slovakian Google Ads campaigns we examine the period of 15th July 2020 to 20th January 2021, where we spent around the same amount as the previous agency (budget is confidential, see account):
- 83 form submissions (increased by 830%)
- 7439 dealer interactions (increased by 1171%)
- 3436 car brochure download (increased by 656%)
- 55 589 pricelist downloads (increased by 482%)
As for the Cecz campaigns we examine the period of 15th July 2020 to 17th April 2021, where we spent around the same amount as the previous agency (budget is confidential, see account):
- 220 form submissions (increased by 2000%)
- 16 873 dealer interactions (increased by 1223%)
- 2747 car brochure download (increased by 488%)
- 51 023 pricelist download (increased by 333%)
WEBMA CASE STUDY
Revenue and ROAS increase for webshop
Background:
Grandopet Zrt is a webshop that has been on the Hungarian pet food market for more than 10 years. It mainly sells pet food and the tools for good pet care. It is important to know that all their own brand products are tested by a veterinarian, ensuring the perfect quality for your pets.
In the 6 months prior to the joint work, the return on investment for Google Ads was 379%, while for Meta it was 224% and the overall return on investment was 346%. The client was not satisfied with these figures and wanted the total return by the end of the year to reach 490% and the 2022 revenue to be three times the previous year (around HUF 650 million).
Achieving 490% ROAS was a nice challenge, as the average advertising return in this category is around 300%.
Approach:
We have therefore analysed and reviewed the campaigns and settings that currently exist in the advertising account, the result of which is a very detailed report, easy to understand for managers (not online professionals), which includes the main errors and shortcomings that contributed to the previous failure.
The second step was to set up the existing measurements. To do this, we needed precise targets and key performance indicators (KPIs) to measure in order to determine success. To make these work, we needed to set up the missing Google Ads and Google
Analytics 4 (GA4) outcome measures.
The next step was to create the missing Facebook and Google Ads lookalike and lookalike audiences and set the right targeting to increase revenue as quickly as possible.
We also reviewed the search campaigns and launched new Smart Shopping campaigns for product categories defined by the client.
Performance max campaigns were used instead of the previous Smart Shopping ads.
The last step was to optimise the speed of the webshop.
Results:
Compared to 2021, the return on investment for Google Ads increased from 379% to 663% and the average cost per purchase (CPA) decreased by 42%. Thanks to optimal campaign settings, the number of purchases increased by 150% and the e-commerce conversion rate for the Google Ads channel increased by 56%.
The return on advertising increased from 232% to 320%, the cost per purchase decreased by 25%, the number of purchases increased by 163% and the Meta advertising channel’s e-commerce conversion rate increased by 34%.
